Get chosen.
Not just compared.
A strong brand is more than a good look. It makes you easier to remember, understand and choose. As a business-driven creative agency in Gothenburg, we help leadership teams find a clear position – and roll it out so the whole company lives up to it.
Talk about your brand ++ Why it matters
Your brand already exists.
But who shapes the picture?
Customers form an opinion of you – whether you have a clear strategy or not.
It is shaped in the sales meeting, in what you promise, in what you deliver and in everything you communicate. When every department pulls in its own direction, the picture fragments – and customers have to work hard to understand why they should choose you.
That is why a good strategy starts in the business and the customer's choice – not in the colour palette.
+ Sound familiar?
“We sound different depending on who you ask.”
Leadership, sales and marketing describe the company in different ways.
“Customers can't see why we are the better choice.”
The value is clear internally, but the differences never reach the buyer.
“We change direction with every campaign.”
New looks and new messages make it hard to build recognition over time.
“We have a strategy. Nobody uses it.”
The document exists, but it steers neither priorities, the customer meeting nor communication.
+ The rollout
From decision to daily behaviour.
01
Align the leadership.
Position, promise and priorities agreed – including what you will stop doing.
02
Start inside.
A clear story for every employee, and support so managers can lead the change in their own teams.
03
Equip sales.
Customer arguments, offer structure and sales material that make the position easy to explain.
04
Go to market.
Identity, concept and campaign that make the position visible – and a plan to follow up the effect.
Campaigns, films and ideas that did the job.
Bingolotto
Outdoor advertising, Odenplan, Stockholm
Imatech
Campaign
Kaffekompaniet
Brand concept
Bingolotto
Autumn premiere – film
Folding@home
Launch film
Myresjöhus
Product catalogue
NEXT MECH
Visual identity – film
+ What we help you with
Not another slogan.
A clearer position.
A brand that holds.
We challenge established truths with customer insight and an outside perspective. Then we help leadership make the choices that give you a clear position – and make it felt across the whole company.
+ How we work
From gut feeling to shared decisions.
01
Understand today
We listen to leadership and the people closest to the customer, review existing knowledge and examine how the company is perceived.
02
See the customer's choice
We map needs, buying situations and competition. Which values matter – and when does the customer need to think of you?
03
Set the direction
We gather leadership around positioning, brand promise, proof and priorities. The hard choices are made here, not left to the campaign brief.
04
Roll it out
We make the direction usable in identity, customer experience, sales, internal communication and marketing – with a concrete plan for the next steps.
+ A launch we led
When the whole world became a supercomputer.
Folding@home, with roots at Stanford University, wanted one million people to donate unused computing power to disease research. We developed the communication concept, visual identity and digital experience – together with Microsoft, AMD and Nvidia.
The goal was one million users. The result was more than four million – and over 10,000 media mentions and exposures.
Watch the film+ What you get
A strategy you can actually use.
Clear choices and a shared foundation for business, people and communication. Not a thick deck that ends up in a drawer.
Customer and market picture
The needs, buying situations and alternatives that shape the customer's choice.
Position and priorities
What you should be known for, for whom, and the choices it demands.
Promise and proof
What you promise – and what in your offer and delivery makes it credible.
Identity and expression
The words, visual assets and creative principles to be recognised over time.
Rollout plan
How the strategy is rolled out internally, in sales and in marketing – and how the effect is followed up.
+ Good to know
Three questions before you start.
What is brand strategy?
A shared direction for who you should be relevant to, the place you want to take in the market, what you promise and how it shows in every interaction.
When does it need reviewing?
When the market changes, the company grows, you merge with others, or customers no longer see the position you want.
Who from your side needs to be involved?
Leadership and the people who meet customers every day, often sales, marketing and customer service. We adapt the set-up to your organisation, but the choices must be made by those who will live with them.
+ Get started
Start by
seeing clearly.
You don't have to commit to a big brand project. Start by telling us where you stand – we are happy to listen to your challenges. Then we can review your current position, your customers' choices and the brand's role in the business, and see what needs to be strengthened, changed and kept.
Review from SEK 25,000 excl. VAT.
